Goody Goody is a Texas family-owned and operated retailer of wine, beer, and liquor.

Their story began in Dallas when Joe Jansen purchased Goo Goo Liquors in 1964. At the time, the store was a meager 15-by-50 foot space with an inventory of approximately $2,400. To save $600 on new signage, Joe was able to change the name of the store by simply adding “dy” to the original name; thus, Goody Goody was born.

Over the years, Goody Goody has developed an excellent reputation based on low prices, impeccable customer service, and grand selection. By the time we opened our second store in 1974, Goody Goody had made a name for itself as the largest liquor store in the state.

Today, Goody Goody has 20 stores across Texas in Dallas-Fort Worth, Houston, and Longview.

When it comes down to it, they like to think of themselves as the store with friendly experts who can help you find the right drink for any occasion.